How does your brand make money from marketing? It’s impossible to overstate the importance of connecting return-on-investment (ROI) to your marketing strategy. In fact, we could go as far...
PortMA Blog and News
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What Questions Should I Ask of Field Staff? (S1-E016-01)
Cast your mind back about 15 or so years – were you already working in experiential marketing? If you were, you may remember a very different kind of recap...
Case Study: How Retail Sampling Grew ROI (S1-E015-02)
In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...
Using Benchmarks to Win More Business Pt. 2 (S1-E007-02)
In our last post, we discussed how to use good database benchmarks to design winning campaigns. With well-organized data, we can find the right consumers and deal with the...
Experiential Measurement Pt. 3 (S1-E006-03)
In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing. First, we make sure we are reaching...
The Message-to-Market Match (S1-E003-02)
In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...