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Building and encouraging customer loyalty are undoubtedly important to the health of your brand. But how do you measure whether your loyalty marketing campaigns have the desired effect? In...

How does your brand make money from marketing? It’s impossible to overstate the importance of connecting return-on-investment (ROI) to your marketing strategy. In fact, we could go as far...

Cast your mind back about 15 or so years – were you already working in experiential marketing? If you were, you may remember a very different kind of recap...

In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...

In our last post, we discussed how to use good database benchmarks to design winning campaigns. With well-organized data, we can find the right consumers and deal with the...

In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing.  First, we make sure we are reaching...

In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...