What’s in a word? During my work on a recent PortMA project, the word “sustainable” came up a number of times. I have thought about the word ever since....
PortMA Blog and News
Read the latest news from PortMA
Brand Perception and Influence Starts Early – Lasts Forever!
As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...
The Rhyme and Reason to Filling the Focus Group
When we sign up to manage a qualitative project that involves focus groups, one of the first things we establish is screening criteria. In order to build a focus...
Know Your Customers or Kiss Them Goodbye
Here at PortMA we measure attitudes and apply proven models to predict consumer behavior for companies on a regular basis. It’s at the core of what we do. Inevitably,...
The Science Behind Market Research
Research. It’s a word with so much meaning and so much variation. There are different forms of research (e.g., basic, applied) and different approaches (e.g., scientific, artistic) and because...
What is an Event Marketing Impression?
Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
Presenting Event Marketing Research
Believe me when I tell you that when most people who know me find out I am TERRIFIED of public speaking, they are shocked…not tooting my own horn, but...
Dealing With Survey Length in Event Marketing
Survey length is a constant struggle for event marketing research. If your survey is too long, participants will be reluctant to finish the survey, or even start it in...
Questions to Include in Every Event Marketing Survey
Researchers use surveys to enter the mind of the consumer. An event marketing survey should be clear, concise, and provide relevant and impactful data. Survey design is not a...
Discovering Consumer Attitudes Can Identify Prospective Customers
PortMA conducted a national online survey in 2014 to help a client update their marketing strategy with their website and other promotional materials. The client was beginning to see a...