Read the latest news from PortMA

In the previous post, we discussed how qualitative data is about discovering and understanding what we do not know, while quantitative data was a way of gaining insights into...

We’ve spent a lot of time talking about the structure or the conceptual framework around which you’re gathering data and how that guides your analysis and reporting techniques. If...

In our previous post, we discussed the different types of data that are integral to data analytics as well as developing better insights for your business. Whether you’re a...

Data is now an integral part of making sure you stay on top of how your business is performing. Despite being a fairly new area of study in the...

In Part One of this blog, we established the basics of tracking customer satisfaction. Part Two covers the differences between a relationship-based or a transaction-based approach to tracking satisfaction....

In our most recent blog post, we talked about measuring customer satisfaction – or, better, dissatisfaction. Let’s call that our baseline satisfaction research. Now you know where your organization...

In our last blog, we introduced the first steps of (dis)satisfaction research. Using a survey, you are opening your brand up to honest customer or employee feedback. You are...

There is a point at the end of the year or the end of a project when we are all reviewing how well we have served our clients, how...

How does your brand make money from marketing? It’s impossible to overstate the importance of connecting return-on-investment (ROI) to your marketing strategy. In fact, we could go as far...

Hand on heart, do you always know why you are gathering the data you are collecting? Come on, be honest. Gathering all the data you can in the hope...