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Researchers use surveys to enter the mind of the consumer. An event marketing survey should be clear, concise, and provide relevant and impactful data. Survey design is not a...

PortMA conducted a national online survey in 2014 to help a client update their marketing strategy with their website and other promotional materials. The client was beginning to see a...

Winter is drawing to a close, and I know what you are all thinking now, “It’s too cold for festivals and fairs. The experiential world is on vacation!” If that’s...

As surveys get more complicated, with skip patterns and more questions in general, the risk of survey participants making mistakes increases. Planning ahead can help to mitigate some of that...

While much of the work we do at PortMA is quantitative, we also conduct qualitative research from time to time. These qualitative research efforts most often take the form of...

Open-ended feedback from survey questions can be important for a number of reasons. The most obvious one being that you don’t know enough about consumers to give them a...

Personally, I find that survey data becomes burdensome somewhere around the 20th question. That applies to both paper and online surveys, though for different reasons. The first steps to making these...

A previous post outlined key considerations for designing a “perfect” survey and described the impact survey design can have on data quality. But ensuring actionable data is not guaranteed...

Paper surveys end up being a part of many programs. Managing the influx of paper surveys is a key to making sure they do not bog down your ability...

I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting. One...