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Open-ended feedback from survey questions can be important for a number of reasons. The most obvious one being that you don’t know enough about consumers to give them a...

Personally, I find that survey data becomes burdensome somewhere around the 20th question. That applies to both paper and online surveys, though for different reasons. The first steps to making these...

A previous post outlined key considerations for designing a “perfect” survey and described the impact survey design can have on data quality. But ensuring actionable data is not guaranteed...

Paper surveys end up being a part of many programs. Managing the influx of paper surveys is a key to making sure they do not bog down your ability...

I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting. One...

A research panel consists of a group of people selected to take part in your study. Typically, panel groups represent a sample of your target population. Panel research studies are...

I recently came across the following quote by Aristotle and I was struck by the timelessness of his wisdom.  “First, have a definite, clear practical ideal; a goal, an...

Recently, we wrote a recap report at the mid-point of a program. One of the things we noticed was that the survey responses were significantly disproportionate to the engagements...

Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you...

Statistical significance – It’s the tool that identifies which differences between consumer segments are meaningful to the research, and which differences are due to random variation. One issue I’ve...