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In experiential marketing, data-driven insights can transform a single campaign into a long-term, impactful strategy. For brands investing in experiential marketing, understanding what worked, what didn’t, and why is...

As the year comes to a close, brands and marketers are shifting their focus to planning next year’s experiential marketing strategy. Leveraging the data collected from this year’s programs...

Delivering a well-structured experiential marketing recap report can significantly strengthen client relationships and drive business growth. A thorough recap not only reflects the performance of an experiential marketing activation...

In the world of experiential marketing, data is everywhere, but the true challenge lies in how we present it to clients. While many express a desire for access to...

Explore the importance of age distribution in experiential marketing. Get actionable insights into how venue selection can enhance the quality of your marketing reach. Discover how tailored marketing strategies...

Measuring success in influencer marketing is part art and part science. That’s according to industry insider Isaac Simpson. For data-obsessed marketing researchers, this is hard to take. But, according...

In our two previous blogs, we talked about influencer marketing and the importance of data for measuring campaign success (Section One). We also mentioned the impending changes brands using...

Influencer marketing may be one of the biggest buzzwords in digital marketing, but it is also an underdeveloped discipline. This has kept the field dynamic and exciting as well...

Influencer marketing has created some of the biggest buzzes in digital marketing in recent years. You’d be hard-pressed to find an agency that is not offering influencer marketing as...

In Part One of this blog, we took a step away from the data for a moment and talked about storytelling in experiential marketing as well as the importance...