For many professionals, presentations are a routine part of the job, whether it’s delivering a client recap, pitching a new idea, or presenting at a conference. Yet too often,...
PortMA Blog and News
Read the latest news from PortMA
Standardizing Your Approach to Experiential Marketing Success
Are you struggling to demonstrate the true value of your experiential marketing efforts? Many marketing teams find themselves challenged by inconsistent measurement and unclear campaign insights. The solution lies...
The Ultimate Guide to Experiential Marketing Measurement – Value (Part 2)
Experiential marketing success goes beyond just reaching consumers—it’s about creating real impact that translates into measurable value. In Part 1, we explored the importance of experiential marketing Reach and...
The Ultimate Guide to Experiential Marketing Measurement – Reach & Impact (Part 1)
Measuring the success of an experiential marketing campaign has become increasingly crucial. Yet many marketers struggle to quantify the impact of their experiential initiatives, leaving valuable insights untapped. Discover...
How to Guarantee Your Experiential Recap Report is Actionable
In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...
Reliable Data Collection for Live Events
In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...
Leveraging the Power of Purchase Intent (Part 2)
In Part 1 of this series, we explored how to measure purchase intent as a Key Performance Indicator (KPI) for experiential marketing. We introduced the consumer purchase cycle and...
Leveraging the Power of Purchase Intent (Part 1)
Purchase Intent plays a pivotal role in Experiential Marketing. It measures how well we assist consumers in moving through the purchase cycle, leading to revenue-generating behaviors. This blog post...
The Ultimate Onsite Event Survey Template
In the world of event marketing, understanding and measuring the impact of your campaign is a vital component to measuring your return on investment (ROI). Standardizing onsite data collection...
Setting KPIs That Won’t Get You In Trouble (S1-E023-01)
Key performance indicators (KPIs) and benchmarks have always been helpful tools to measure growth in terms of business sales and marketing. They help with forecasting the next steps to...