Purchase Intent plays a pivotal role in Experiential Marketing. It measures how well we assist consumers in moving through the purchase cycle, leading to revenue-generating behaviors. This blog post...
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The Ultimate Onsite Event Survey Template
In the world of event marketing, understanding and measuring the impact of your campaign is a vital component to measuring your return on investment (ROI). Standardizing onsite data collection...
Setting KPIs That Won’t Get You In Trouble (S1-E023-01)
Key performance indicators (KPIs) and benchmarks have always been helpful tools to measure growth in terms of business sales and marketing. They help with forecasting the next steps to...
How to Implement Sales Tracking Solutions
It’s common for marketing teams to come across tracking and CRM challenges when calculating the ROI for their brand or service. Some common challenges include having a long sales...