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Consumer technology sets trends beyond buying patterns. As market researchers and experiential marketers, we can gain unparalleled insights from these shows. That is why any professional in the field...

If you’ve followed our blog for a little while, you may have noticed that the last few installments looked at consumer technology and what it means for experiential marketing...

Part One of this blog highlighted some of the most exciting consumer technologies being developed right now. In Part Two, we examine what it all means for experiential marketers...

How do you make the most of a convention? Sometimes, the secret is to arrive early and take advantage of so-called trade days or – in the case of...

In Part One of this blog, we took a look at how the internet of things is transitioning to a more advanced version which I will call intelligence of...

Who wouldn’t like to have a crystal ball to see what the future will bring? When it comes to experiential marketing, taking a closer look at the latest consumer...

I’ve had a lot of family and friends ask me how we manage our kids’ cell phones. I think we have a pretty good system down so I thought...

The adage “Time flies when you’re having fun” proves true whether you’re having actual fun or just incredibly busy. I have noticed that the older I get, the more...

Portland Marketing Analytics is headquartered in Portland, Maine. If you haven’t been, please visit. It’s a city that has collected more than its share of superlatives for its size,...

We get a lot of compliments on our blog. It’s good. It’s insightful.  It’s thoughtful. It’s informative. We’re proud of it. Our goal is to publish regular, authentic content...