CES 2020 with David Paull (S1-E027-01)

Written by PortMA

CES 2020 with David Paull (S1-E027-01)

How do you make the most of a convention? Sometimes, the secret is to arrive early and take advantage of so-called trade days or – in the case of CES – the research summit. You’ll find that you gain insights that will help transform your convention or exhibition experience. Where the Consumer Electronics Show is concerned, it helped plan my convention itinerary and led to a more focused approach. Here are the results.

We sat down with David Paull – founder of Dialsmith, Lillian Labs, and Engagious – to talk about leading technologies and what the future holds for consumer electronics.

Estimated reading time: 3 minutes

What the Future of Consumer Tech Holds

In our last two blogs, we talked a bit about how consumer technology is the closest thing to a crystal ball for experiential marketing professionals. You can find that here. Seeing upcoming technologies helps us predict consumer trends and consumer behavior. Essentially, it enables us to develop better campaigns that deliver increased ROI.

In this blog, we’re taking a closer look at a few of the leading technologies that will drive change in the next few years. For most of them, the focus is on integrating intelligence into the connectivity we created over the past decades or so. Some of the leading technologies include:

  • Farming and food technology
  • Streaming
  • Flying cars

We’ll take a closer look at those in this blog. In Part Two, we’ll consider what all of those developments mean for market researchers and experiential marketers. Ready to hit the convention floor?

(You can listen to the full episode of the podcast below.)

Food and Farming

Those of us with no close connections to the farming community rarely consider farming to be closely connected to technology. But the industry has changed and will further benefit from the added bandwidth of 5G.

Predicting weather patterns and analyzing soil are only two of the potential applications of 5G technology in farming. The added capacity will allow farmers not only to collect data but to start modeling potential outcomes of changes to fertilizers and all kinds of other procedures. The potential is endless, and there is one overarching goal – to produce food more efficiently.

Next Stage of Streaming

Are you still paying for cable? Most of us have replaced our pricey cable subscriptions with streaming services. And when you start with one streaming service, the savings are enormous.

But here is the thing: how many services are you subscribing to, and how much are you paying for your various subscriptions? Between Netflix, Hulu, HBO, and Amazon it’s easy to spend dozens of dollars every month. Soon enough, costs will likely add up to close to $100. Will there be a point where consumers change their behavior?

The Future of Transport

Remember The Jetsons? If not, look it up. This 1960s animated sitcom featured flying cars, and it looks like technology is moving closer to turning this idea into reality.

Unmanned electric vehicles and flying cars may not be viable for consumers anytime soon, but they might become an alternative to short-distance commercial aviation, for example. Granted, there are barriers to reality such as noise and the physics of air displacement. But technology is certainly moving forward.

So, what does it all mean for experiential marketing? Technology and data have been at the heart of successful campaigns for some time now, but the best is yet to come. And that’s what we will consider in our next blog.

David Paull is the founder of Dialsmith, Lillian Labs, and Engagious. For more information, visit David’s Linkedin profile here or visit davidpaull.com.

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