Read the latest news from PortMA

The segmenting ROI model created by PortMA may be the most important metric of an experiential marketing campaign. It is a means of measuring the value of the results of multiple aspects of a campaign...

I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...

Event impressions have a real monetary value. You do a lot to generate meaningful event impressions of the brands you serve. However, it can be difficult to demonstrate or...

We measured an experiential marketing program that activated at volunteer events across the country for a brand of over-the-counter (OTC) medication. The client was relying on us to provide...

There are several different ways to calculate customer value when measuring your event ROI. Customer value as a dollar figure identifies how much revenue an event generates. When divided...

Normally, any project where we calculate return-on-investment (ROI) includes an essential component from the survey: purchase intent. However, on rare occasions, we employ a survey for an experiential program where...

We’re gearing up to launch an experiential research project on a spirits brand for which we’ve researched for the past couple of years. One of the areas we emphasize...

Event marketing ROI (return-on-investment) comes in two forms in most of our work. And unfortunately, the two forms are often confused. The first is a planning tool and the...

Reporting on event recaps is a storytelling process. You need to guide your reading audience through an experience that helps them relive the activation and understand the impact and...

In the first four parts of this five-part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing ROI....