The Published Study Behind “Impressions per Vehicle Mile” Now Available to PortMA Toolkit Subscribers. The source of the often-sited 101 impressions generated per all-purpose vehicle miles. Great for soundbites...
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Simple Technology to Advance Your Event Marketing
Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping...
Psychographics: Understanding Your Consumers on a Whole New Level
In one of our previous blogs, we shared the story of how a client used psychographics to develop a target consumer profile. But, what does psychographics mean? Sometimes, people...