Not too long ago, an agency partner came to me and asked about an analysis completed by the brand team. It showed their program didn’t drive sales. They asked...
Articles
PortMA Publications
Experiential Marketing Measurement Road Map
“We’re all pilgrims on the same journey – but some pilgrims have better road maps.”~ Nelson DeMille As researchers, it’s easy to navigate each experiential marketing research project because...
Multi-brand Surveys in Event Marketing Data Collection
Surveying just one brand at events is easy, but you’ll frequently want to sample multiple brands, or different versions of the same brand in your event marketing program, However, multiple...
Impact of A Full Experience in Event Marketing – Part II
IMPORTANT: If you are involved in any way with an event marketing food sampling program, you will want to read this story about an exciting eight-week event marketing program for...
Event Marketing and Customer Lifetime Value
When invited to ask us anything, one of our blog readers asked: “What do you think is the best way to calculate customer lifetime value?” Read on for my response and...
Going Beyond Experiential Marketing Analytics
“A problem is a chance for you to do your best.” — Duke Ellington We take a partnership approach with our clients, offering research strategies and solutions that help them see the value...
Assessing On-site Sales from your Event Marketing
I have a love-hate relationship with on-site sales data. On the one hand, it can provide great insight into what and where your event marketing program success is having in the...
Impact of A Full Experience in Event Marketing – Part I
IMPORTANT: If you are involved in any way with an event marketing food sampling program, you will want to read this story about an exciting eight-week event marketing program for a...
Going for Deep Segmentation in Spirits Event Marketing
If you read my blog posts regularly (okay, semi-regularly… once in a blue moon?) you know that much of our research is in the spirits industry. Whiskey, vodka, liqueur, you...
Auditing Sampling Staff in Event Marketing
Over the past decade, I’ve seen hundreds of event marketing campaigns. For most of them, I have been in the unique position of measuring the reach, impact, and ROI of...