PortMA Publications

There are three, simple questions that, when answered properly, allow for the full management and assessment of an event marketing campaign’s value or ROI. You (your team, client, or...

As we were looking for a new Research Manager, I was giving a lot of thought to what makes a good team in experiential marketing analytics. How does one define...

When reviewing data for event marketing, we typically look at it in two different formats: tour-to-date and the most recent biweekly period. Tour-to-date gives a good summary of how a program is...

I would say that for 85% of experiential marketing programs in retail, we do research that involves some sort of sampling geared at targeting a specific consumer to build affinity for...

PortMA has been measuring a national event marketing campaign for a large spirits brand since February 2015. Brand teams activate off-premise grocery and liquor accounts in several markets. We...

I don’t think its unfair to say that materials management often gets second or third billing to the big name objectives of event marketing. Because really, who has ever...

Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping things...

We can help you learn how to apply an understanding of consumer purchase cycles to event marketing measurement to understand exactly why your marketing is working (or not). We’re...

We are working with a client on a long-term experiential marketing program in the spirits industry. This program is a bit different than is typical: it is a sales...

Likert scales are a great tool for event marketing research. Giving a range of response options lets you probe into exactly how people feel about your product. That being...