PortMA Publications

PortMA has a variety of reporting strategies and delivery frequencies. Some clients like to check their performance at the mid-point and end of the programs. Others like to check more...

Market researchers need to be critical of survey design because we’re knee-deep in it every day. DIY survey solutions have emerged as a cost-effective solution for companies to obtain...

When deciding what you want your experiential marketing field staff to report, it’s easy and common to get caught up in the matter of what means what. If the...

In my last post on data integrity, I spent some time talking about how to ensure quality when reviewing panel data. In this post, I expand on that and...

One of the most rewarding aspects of being a researcher is running analyses of event marketing reporting and converting the output into meaningful, actionable results that can be used by non-researchers....

At PortMA, we like to be involved in the training of survey administration at experiential marketing events where we collect data. Clients are typically happy for the help and appreciate...

Event impressions have a real monetary value. You do a lot to generate meaningful event impressions of the brands you serve. However, it can be difficult to demonstrate or...

Getting experiential marketing event staff set up in the field is relatively simple. There are a few steps you can take to ensure that your execution goes off without a...

Earlier this year, I discussed an experiential marketing program we measured for an outdoor sports retailer. I spoke to the importance of measuring attitude and behavior of retail club members versus...

The Brand Challenge in Retail Sampling A ready-to-serve consumer brand was experiencing slower retail growth, even though they had recently expanded the brand with new lines and additional flavor varieties....