PortMA Publications

In-depth interviews are a fun experience for experiential marketing researchers. It gives the opportunity to have an engaging conversation with a respondent without the rigidness of a quantitative survey....

Not all product categories, brands, activation times, and campaigns are equal. There is a lot that goes into retail sampling in experiential marketing. We’ve seen hand-selling reach 50% of...

I don’t have the best time management skills in the world, and this is exacerbated by the fact that I can work from home. While it has done wonders...

Experiential marketing research is a powerful tool. But, it’s oftentimes misunderstood. Unless you’re a researcher (or a research junkie), your eyes may likely glaze over when terms like sample...

PortMA has a variety of reporting strategies and delivery frequencies. Some clients like to check their performance at the mid-point and end of the programs. Others like to check more...

Market researchers need to be critical of survey design because we’re knee-deep in it every day. DIY survey solutions have emerged as a cost-effective solution for companies to obtain...

When deciding what you want your experiential marketing field staff to report, it’s easy and common to get caught up in the matter of what means what. If the...

In my last post on data integrity, I spent some time talking about how to ensure quality when reviewing panel data. In this post, I expand on that and...

One of the most rewarding aspects of being a researcher is running analyses of event marketing reporting and converting the output into meaningful, actionable results that can be used by non-researchers....

At PortMA, we like to be involved in the training of survey administration at experiential marketing events where we collect data. Clients are typically happy for the help and appreciate...