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Brand Perception and Influence Starts Early – Lasts Forever!

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...

Collecting Clean and Quality Event Marketing Data

In my opinion, the only thing worse than no data is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are...

Experiential Measurement

Consumer Purchase Cycles and Event Marketing Return-on-Investment

There are many theories of consumer purchase cycles and event marketing ROI. Some are overly complicated and others overly simple. As a team of market researchers specializing in the...

Measuring a Sales Funnel

We are currently in the process of launching a program for a Mobile Tour we have been working with for four years. In the past, the goal of the...

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