All communication is an attempt to exert influence. We communicate verbally and non-verbally in a hundred different ways every day to help navigate the world we live in by...
Tag: communication strategy
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The One Reason to Not Report Event Marketing ROI
Brands want to know their ROI on event marketing. Agencies want to provide it. And this is usually a great idea. However, there is one situation where you might want...
Experiential Marketing Research & Proactive Communication
“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” – Rollo May There are a number of factors that contribute to building a cohesive, effective team –...
Building Communication Strategies that Drive Behavioral Change
I delivered research results to a dozen education professionals recently who wanted to develop a stronger alignment between how they communicate value and what the community they serve finds...