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How to Measure the Influence of Your Communication

All communication is an attempt to exert influence. We communicate verbally and non-verbally in a hundred different ways every day to help navigate the world we live in by...

Marketing Insights

The One Reason to Not Report Event Marketing ROI

Brands want to know their ROI on event marketing. Agencies want to provide it. And this is usually a great idea. However, there is one situation where you might want...

Experiential Measurement

Experiential Marketing Research & Proactive Communication

“Communication leads to community, that is, to understanding, intimacy and mutual valuing.” – Rollo May There are a number of factors that contribute to building a cohesive, effective team –...

Experiential Measurement

Building Communication Strategies that Drive Behavioral Change

I delivered research results to a dozen education professionals recently who wanted to develop a stronger alignment between how they communicate value and what the community they serve finds...

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