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Not long ago, a colleague wrote a blog post about venue selection for event marketing mobile tours – the kind of tours with big trucks, elaborate footprints, and plenty of on-site...

This summer we began a new project for an outdoor products retailer. Their primary marketing objectives are to acquire new club members and to generate interest in outdoor classes...

One industry that was new to me in measuring event marketing is pet food. This summer we measured a mobile tour promoting dog treats. Often times I talk about...