Tag: consumer psychographics

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Venue Selection in Event Marketing – A Case for State Fairs

Not long ago, a colleague wrote a blog post about venue selection for event marketing mobile tours – the kind of tours with big trucks, elaborate footprints, and plenty of on-site...

Understanding the Behavior of Retail Consumer Groups

This summer we began a new project for an outdoor products retailer. Their primary marketing objectives are to acquire new club members and to generate interest in outdoor classes...

Psychographic Targeting in Event Marketing – PortMA Example

A few summers ago, the PortMA team measured a mobile tour promoting dog treats. Oftentimes, we talk about target consumers in terms of a demographic profile. However, the goal...

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