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How to Clean Your Event Marketing Data

The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...

Experiential Measurement

Validity and Integrity of Data is Paramount.

Validity and integrity of data is paramount. I don’t need to spend a lot of time telling you that – you’re here on this blog because you (hopefully) have...

Marketing Research

Organizing and Sorting Experiential Marketing Data

Organizing your experiential marketing data systematically within your data files can help you find issues quickly, should any problems arise during your analysis. While most issues should be discovered during the data cleaning...

Experiential Measurement

Ensuring Data Integrity – Part Two

In my last post on data integrity, I spent some time talking about how to ensure quality when reviewing panel data. In this post, I expand on that and...

Experiential Measurement

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