We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
Tag: event marketing reporting
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Why You Should Add a PortMA Analyst to Your Team
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
How to Clean Your Event Marketing Data
The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...
The Value of Top-Line Event Marketing Recap Reporting
A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...
Better Visualization for Event Marketing Data
My colleagues and I have written about data visualization in the past and I have more to say about it. Coming from someone who churns out several event marketing...
Qualitative Metrics You Should Collect
Experiential or event marketing programs rely heavily on their field staff for event data and reporting. This data is usually captured during the event and is made up of...
Event Sampling and Purchase Intent Metric Improvement
We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...
Experiential Marketing Recap in a Flash-Report
We use a marketing recap in our Flash Reports for our experiential marketing campaigns at PortMA. It’s a regular, frequent, bird’s-eye overview that indicates our progress toward our predetermined...
Tips on Keeping Your Reporting Fresh
Many of our research projects have in-depth reporting schedules. The longer the program, the more likely it is that we will provide multiple reports for that program. For instance,...
Segmenting Your ROI – Why You Should do it Every Time
The segmenting ROI model created by PortMA may be the most important metric of an experiential marketing campaign. It is a means of measuring the value of the results of multiple aspects of a campaign...