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When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...

Summary: There are several ways to measure the impact of your events. You can review sales immediately after an event, you can ask people what they intend to buy after...

As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...

The Brand Challenge A national consumer brand delivers services online, but competes in an industry that has local sales representatives. Smartly so, the brand uses a multi-team mobile tour to increase...