Tag: experiential

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How to Measure Customer Lifetime Value for Better Experiential Marketing ROI

When it comes to experiential marketing, one challenge consistently rises to the top: proving ROI. How do we quantify the lasting impact of those meaningful brand interactions? That is...

Optimize Your Experiential Marketing Campaigns with Run Rates

As an experiential marketer, you know the importance of delivering meaningful results to your clients. But let’s face it, relying solely on basic metrics like event photos and engagement...

How Control Groups Help Measure Impact

SUMMARY: In the realm of experiential marketing, conducting surveys is simply not good enough. While a survey by itself can measure response, it cannot measure impact. Just as pharmaceutical...

Experiential Measurement

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How Demonstrating Value Strengthens Client Relationships in Experiential Marketing How the RIV Paradigm Approach to Reach and Impact Drive Marketing ROI How Compelling Proposals Strengthen Client Relationships How Predictive Event Analytics Strengthens Client Relationships How Effective Event Reporting Strengthens Client Engagement

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