In shopper marketing circles they say there are only three places you’re going to increase sales volume from current channels:– Bring new customers to the category– Steal customers from...
Tag: In-Store Demonstration Analysis
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How Many Responses Do I Need?
I often get asked how many survey responses you need when surveying event patrons. Yesterday I was speaking with one of our public sector Clients about this very thing....
What Makes for a Good In-Store Demonstration?
There has been a lot of news about Sam’s Club outsourcing product demos (see article by Chris Burritt at Bloomberg for just one of many examples). I read a quote in...