Experiential or event marketing programs rely heavily on their field staff for event data and reporting. This data is usually captured during the event and is made up of...
Tag: In-Store Demonstration Analysis
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Modeling Return-on-Investment of In-Store Demos
I had the pleasure of speaking with the team at Shopper Events about strategies for modeling return-on-investment (ROI) for retail product demos. One of the things we discussed was...
Case Study: Household Fixtures Tour
When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...
Hitting the Marque With Spirits Sampling
We just delivered a third quarter recap report on a sampling campaign at special events in the spirits industry. Before the second phase of the program began in the...
Keeping ROI In Perspective
We recently finished our research for a very successful mobile tour for a well known, frequently purchased (70% of consumers reported they were current customers) food product. Consumers loved...
Consumers Sampled – Start Collecting It Now!
While reviewing a recap for a sampling program with a client in the food industry, a question arose concerning on-site sales conversion….”How many consumers are buying my products after...
Actual Versus Intended Post-Event Behavior
Summary: There are several ways to measure the impact of your events. You can review sales immediately after an event, you can ask people what they intend to buy after...
How Sampling Metrics Impact Experiential Strategy
With reports flying off the fingers this week, my focus is turned towards sampling performance for our beverage programs. One key area we monitor is the number of samples...
Purchase vs. Recommend: Which is Better?
In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must. The majority of the surveys we work with ask...
Samples Vs. Sampled
So you distributed over 9,000 samples during the week. That’s great! Now, more importantly, how many people sampled your product? This important distinction is commonly lost in reporting on...