I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...
Tag: Market Research reporting
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For Better or for Worse: Comparison in Experiential Marketing Research
Yesterday I had a quarterly recap review and year-to-year comparison with a client that I have been working with for over five years. I have worked with this client...
Tips on Keeping Your Reporting Fresh
Many of our research projects have in-depth reporting schedules. The longer the program, the more likely it is that we will provide multiple reports for that program. For instance,...
Stuck in a Rut? Additional Analysis Can Possibly Break You Free
One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...
Segmenting Your ROI – Why You Should do it Every Time
The segmenting ROI model created by PortMA may be the most important metric of an experiential marketing campaign. It is a means of measuring the value of the results of multiple aspects of a campaign...
Collecting Consumer Insights with Experiential
March and April are busy month at PortMA. While many experiential programs don’t hit the road until the weather gets better in May, account managers all over the world are...
Event Marketing Reporting: Delivering Impactful Results
One of the most rewarding aspects of being a researcher is running analyses of event marketing reporting and converting the output into meaningful, actionable results that can be used by non-researchers....
Facing Event Marketing Report Writing Anxieties: Part 1
Writing can be a laborious task. Even if you have an innate talent, report writing is a skill that requires nurturing, refinement and constant practice. You might be one...
Tactical Versus Strategic Data and Reporting
I recently met with a large NGO Bank in Washington DC. We had a great conversation with one of their data and analytic teams talking about how to organize...
Three Market Research Report Writing Tips
Many experiential programs come to an end right around the holidays. Some extend into the new year, but traditional market research projects usually wrap up by the end of...