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Assessing On-site Sales from your Event Marketing

I have a love-hate relationship with on-site sales data. On the one hand, it can provide great insight into what and where your event marketing program success is having in the...

Experiential Measurement

Event Footprint Placement Makes a Difference in Experiential

Last year we began measuring an off-premise experiential marketing program for a ready-to-serve (RTS) spirits brand. Activations occurred in only four markets, so the program was smaller in scope...

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