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In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...

We do a lot of work that relates to customer experience, looking at how those experiences translate to loyalty. We use various metrics to gauge the results of the...

Almost every brand has what our team calls a “consumer target.”  This is the type of man, woman, boy, or girl, that they want their marketing efforts to reach...

Conducting product trials is a great way to promote and measure brand awareness and perception. Product trials are more effective when followed up with a short survey to measure the...

Our experiential marketing research is designed to measure the degree to which the program generated greater purchase intent for a product. However, we recently conducted a program to measure...

We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...

Event marketing is effective because it is so special. Even with a brief engagement, an event marketing campaign can quickly move consumers through the four-stage purchase cycle: need, awareness,...

One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...

With reports flying off the fingers this week, my focus is turned towards sampling performance for our beverage programs. One key area we monitor is the number of samples...