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I took a short hiatus from research recently to give birth to my third child. It was the longest I have gone without doing any research in six years....

You never know who’s going to read a market research report. Perhaps it’s your client’s insights team, or it may be folks who work in finance or marketing who...

Summary: A lot of the work of a market research manager during the first quarter is consumed with launching new projects for the coming year. Many experiential and traditional...