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Launching a Research Project: Best Practices

The workload of a market research manager during the first quarter entails launching new projects for the coming year. Many experiential and traditional market research projects run over the...

Experiential Measurement

Methodology Brief Development

Developing a Methodology Brief: You never know who’s going to read a market research report. Perhaps it’s your client’s insights team, or it may be folks who work in...

Best Practices for Project Launch

Summary: A lot of the work of a market research manager during the first quarter is consumed with launching new projects for the coming year. Many experiential and traditional...

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