The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are...
Tag: Recap reporting
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Tools to Write Frequent Experiential Marketing Reports
PortMA has a variety of reporting strategies and delivery frequencies. Some clients like to check their performance at the mid-point and end of the programs. Others like to check more...
Event Marketing Reporting: Delivering Impactful Results
One of the most rewarding aspects of being a researcher is running analyses of event marketing reporting and converting the output into meaningful, actionable results that can be used by non-researchers....
Presenting Event Marketing Research
Believe me when I tell you that when most people who know me find out I am TERRIFIED of public speaking, they are shocked…not tooting my own horn, but...
Understanding the Impact of Cause Marketing in Experiential
A spirits brand for whom we have been conducting research during the past year-and-a-half has lately undertaken a unique experiential strategy: Cause Marketing. The brand is being promoted at events primarily designed to...
Why Should You Outsource Your Event Measurement?
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
Facing Event Marketing Report Writing Anxieties: Part 2
This is the second post in a series designed to help you overcome challenges inherent in writing. While the focus of these posts is on report writing, the techniques...
Where do Experiential Marketing Insights Come From?
Ask three people in the industry what constitutes a “consumer insight” and you’ll get three different answers, if you get any answer at all. I used to believe that...
Presentation Format Can Make or Break a Market Research Report
I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting. One...
Setting Up For Success: Creating Professional Goals that Matter
I recently came across the following quote by Aristotle and I was struck by the timelessness of his wisdom. “First, have a definite, clear practical ideal; a goal, an...