We recently conducted a pilot study for a national program involving 12 brands. We worked with one of those brands for our pilot phase, to determine the data collection...
Tag: Recap reporting
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Methodology Brief Development
Developing a Methodology Brief: You never know who’s going to read a market research report. Perhaps it’s your client’s insights team, or it may be folks who work in...
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
In the first four parts of this five part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing...
When a Picture is Really Worth a Thousand Words
One of the biggest challenges researchers face is finding a way to present results in a way that is both meaningful and easily understood by non-researchers. A popular solution...
Best Practices for Project Launch
Summary: A lot of the work of a market research manager during the first quarter is consumed with launching new projects for the coming year. Many experiential and traditional...
The PortMA Event Recap Review Process
We like to know where we’re going before we find out how to get there. Start with the end in mind. Design the presentation first. Insert mock data Once...