We recently conducted a pilot study for a national program involving 12 brands. We worked with one of those brands for our pilot phase, to determine the data collection...
Tag: Recap reporting
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Methodology Brief: Why is it Important To Your Event Measurement Strategy?
You never know who’s going to read a market research report. Perhaps it’s your client’s insights team, or it may be folks who work in finance or marketing who...
Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)
In the first four parts of this five part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing...
When a Picture is Really Worth a Thousand Words
One of the biggest challenges researchers face is finding a way to present results in a way that is both meaningful and easily understood by non-researchers. A popular solution...
Best Practices for Project Launch
Summary: A lot of the work of a market research manager during the first quarter is consumed with launching new projects for the coming year. Many experiential and traditional...
The PortMA Event Recap Review Process
Conventional wisdom tells us to never put the cart before the horse. The problem is that we often misapply that axiom. We have discovered that the event recap process...