A spirits brand for whom we have been conducting research during the past year-and-a-half has lately undertaken a unique experiential strategy: Cause Marketing. The brand is being promoted at events primarily designed to...
Tag: Recap reporting
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Why Should You Outsource Your Event Measurement?
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
Facing Event Marketing Report Writing Anxieties: Part 2
This is the second post in a series designed to help you overcome challenges inherent in writing. While the focus of these posts is on report writing, the techniques...
Where do Experiential Marketing Insights Come From?
Ask three people in the industry what constitutes a “consumer insight” and you’ll get three different answers, if you get any answer at all. I used to believe that...
Presentation Format Can Make or Break a Market Research Report
I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting. One...
Setting Up For Success: Creating Professional Goals that Matter
I recently came across the following quote by Aristotle and I was struck by the timelessness of his wisdom. “First, have a definite, clear practical ideal; a goal, an...
The Weighting is the Hardest Part: How to Make Sure Your Event Sampling is Accurately Measured
Recently, we wrote a recap report at the mid-point of a program. One of the things we noticed was that the survey responses were significantly disproportionate to the engagements...
Quality Versus Quantity in Event Marketing
I recently reviewed two recap reports in two very different industries. Each had a quality versus quantity issue related to event marketing. And this painted a rich story of...
The Ultimate Event Recap Template
Reporting on event recaps is a storytelling process. You need to guide your reading audience through an experience that helps them relive the activation and understand the impact and...
Three Market Research Report Writing Tips
Many experiential programs come to an end right around the holidays. Some extend into the new year, but traditional market research projects usually wrap up by the end of...