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In-Store Sampling Benchmarks Report for Experiential Retail Marketing

The consumer exit interviews were immediately conducted onsite after an experiential engagement at a retail venue. In-store/Retail sampling is categorized as an intercept event that takes place at any...

Experiential Benchmarks

Couponing at an Experiential Marketing Event

Many studies have shown that when a brand offers a coupon it has an positive impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales....

Experiential Measurement

Case Study: CPG Ready-to-Serve Retail Sampling

The Brand Challenge in Retail Sampling A ready-to-serve consumer brand was experiencing slower retail growth, even though they had recently expanded the brand with new lines and additional flavor varieties....

Market Research Case Studies

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