The consumer exit interviews were immediately conducted onsite after an experiential engagement at a retail venue. In-store/Retail sampling is categorized as an intercept event that takes place at any...
Tag: retail sampling
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Case Study: CPG Ready-to-Serve Retail Sampling
The Brand Challenge in Retail Sampling A ready-to-serve consumer brand was experiencing slower retail growth, even though they had recently expanded the brand with new lines and additional flavor varieties....