We know impressions generated from event marketing have value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value of...
Tag: ROI
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Training Your Team on Event Marketing ROI Benchmarks
A big part of implementing a clear measurement and reporting process in your experiential agency is training your staff how to change the way they think and relate to...
Using Last Year's Experiential Recap to Plan Next Year's Program
It’s all about predictive modeling. You want to use what you learned from last time to do it better next time. This happens when you can model what was...
Case Study: Wine and Spirits Sampling ROI
The Brand Challenge How do you prove that a low price doesn’t mean low quality? This was and is the ongoing challenge of a not too new adult beverage...
The Story Behind the Statistics
I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...