Author: PortMA

Read the latest news from PortMA

Interview with Andy Plax (S1-E004-E005)

I recently had a chance to speak with Andy Plax. Andy is a partner at Network Ninja and has been there for 20 years. Network Ninja has a tool...

The Message-to-Market Match (S1-E003-02)

In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...

Marketing Is All About The Message (S1-E003-01)

We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...

How to Tell the Future (S1-E002)

Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....

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