In the first four parts of this five-part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing ROI....
PortMA Blog and News
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Monitoring Data Collection for Accuracy
Arguably, the most important aspect of my job is monitoring data collection. How much data you finally collect can make or break a project. Early on, I made a...
New Product CPG and Experiential Impact
We’re monitoring a retail sampling campaign where the vast majority of consumers (81.9%) had never head of the brand before they came across the retail activation. We find it’s...
Where Event Measurement Becomes Actionable
We recapped a three market sampling pilot for an agency partner today. It’s not uncommon for our agency partners to ask us to fly with them to the brands...
Five Business Analytic Principles
Business analytic ideas and concepts are often presented as extremely complicated. There are a lot of tools on the market today that are supposed to help with this. Purveyors...