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In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...

In the experiential marketing landscape, keeping a tab on your metrics is crucial. But how do you know if your program is on track? Enter a low maintenance, high...

Explore the importance of age distribution in experiential marketing. Get actionable insights into how venue selection can enhance the quality of your marketing reach. Discover how tailored marketing strategies...

In Part 1 of this series, we explored how to measure purchase intent as a Key Performance Indicator (KPI) for experiential marketing. We introduced the consumer purchase cycle and...

Purchase Intent plays a pivotal role in Experiential Marketing. It measures how well we assist consumers in moving through the purchase cycle, leading to revenue-generating behaviors. This blog post...

In the world of event marketing, understanding and measuring the impact of your campaign is a vital component to measuring your return on investment (ROI). Standardizing onsite data collection...

In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...

In Part One of this blog, we showed the importance of breaking experiential marketing data down into day-to-day detail. Doing this helps identify problem areas as well as best...

When you’re analyzing experiential marketing field data, it’s common to break down the information you receive into different metrics to gain the best possible insights. Dividing different categories of...

In the first part of this blog, we went through the calculations involved in working out the cost per engagement for experiential marketing. Part two examines two different event...