We see a lot of different techniques used to collect field staff data. And we see a lot of different metrics and questions used. Let me take a second...
PortMA Blog and News
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How Unique Venues Could Bolster Experiential Marketing
One facet of measuring experiential marketing programs in the spirits industry is seeing the different venues at which brand teams activate. The industry primarily distinguishes between on and off-premise venues...
How to Launch an Event Measurement Effort
There is typically a lot of anxiety around the launch of an event measurement project. Typically the stakeholders have… well… a lot at stake. They’re embarking on a process...
Understanding the Impact of Cause Marketing in Experiential
A spirits brand for whom we have been conducting research during the past year-and-a-half has lately undertaken a unique experiential strategy: Cause Marketing. The brand is being promoted at events primarily designed to...
Modeling Return-on-Investment of In-Store Demos
I had the pleasure of speaking with the team at Shopper Events about strategies for modeling return-on-investment (ROI) for retail product demos. One of the things we discussed was...
Best Practices for Event Research Methodology (Part 2)
Earlier in the year, I posted a blog about methodologies and the best practices Research Managers at PortMA employ when drafting one. At the end of that post, I...
Why Should You Outsource Your Event Measurement?
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
What to do When Event ROI and Consumer Insights Differ
We measured an experiential marketing program that activated at volunteer events across the country for a brand of over-the-counter (OTC) medication. The client was relying on us to provide...
Facing Event Marketing Report Writing Anxieties: Part 1
Writing can be a laborious task. Even if you have an innate talent, report writing is a skill that requires nurturing, refinement and constant practice. You might be one...
Data Visualization With Tables
It’s almost a certainty that market research reports will be filled with charts, graphs, and tables. Data is presented in these formats because it’s easier to understand when you can visualize...