Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
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Measuring Event Impact Through Post-Event Surveys
We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...
Data Cleaning in Event Marketing
Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...
Experiential Marketing Impressions, Interactions, and Immersions
When deciding what you want your experiential marketing field staff to report, it’s easy and common to get caught up in the matter of what means what. If the...
Taking Experiential Marketing to a New Level With Outdoor Activities
Earlier this year, I discussed an experiential marketing program we measured for an outdoor sports retailer. I spoke to the importance of measuring attitude and behavior of retail club members versus...
Managing Historical Experiential Marketing Data
Multi-year, experiential marketing programs have an interesting, inherent problem. The benchmark data from previous years can be incredibly useful when scheduling your program for the next year or when...
Venue Selection in Event Marketing – A Case for State Fairs
Not long ago, a colleague wrote a blog post about venue selection for event marketing mobile tours – the kind of tours with big trucks, elaborate footprints, and plenty of on-site...
Using Experiential Marketing Benchmarks
We’re excited to make our benchmarking database base available to agencies, brands, and industry vendors. This database is comprised of over 200,000 consumer interviews as they exit the event...
How to Write Experiential Marketing Recaps in Little Time
We have an experiential marketing client that manages a lot of sampling events for multiple brands for one large company. They started out managing only the events for one brand,...
Collecting Event Marketing Field Staff Data
We see a lot of different techniques used to collect field staff data. And we see a lot of different metrics and questions used. Let me take a second...