Here is what I know… the longer you wait, the lower the response rate. At two to three months out I would expect a 4 to 6% response rate...
PortMA Blog and News
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Using Post-Event Metrics to Measure Consumer Behavior
It’s common for experiential marketing projects to have more than one phase of data collection. This is where post-event metrics help measure consumer behavior. Phase One The first...
What is Actionable Event Data?
People often talk about making event data actionable. And so often they deliver data labeled as actionable that simply isn’t. So let’s take a second here to define what...
Actual Versus Intended Post-Event Behavior
Summary: There are several ways to measure the impact of your events. You can review sales immediately after an event, you can ask people what they intend to buy after...
Consumer Shifts
It’s all relative. This is particularly true of program data. It’s also one of the major reasons we encourage doing research with each program every year. It’s one thing...
How Sampling Metrics Impact Experiential Strategy
With reports flying off the fingers this week, my focus is turned towards sampling performance for our beverage programs. One key area we monitor is the number of samples...
Measuring Events Is As Much Compassion As It Is Skill
We’ll be delivering a recap report tomorrow that highlights the success of a marketing campaign, the integration of that campaign into a sampling program, and how the combination of...
Extending Your Agency Brand with Measurement
I wrote a strategy today that focused on building out a fully customized experiential measurement strategy that is unique to the one Agency and something no-one else will do....
Samples Vs. Sampled
So you distributed over 9,000 samples during the week. That’s great! Now, more importantly, how many people sampled your product? This important distinction is commonly lost in reporting on...
The Importance of Hitting Your Target
When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant. You know that they don’t necessarily...