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Event sponsorships are essential revenue drivers and brand-building opportunities across the experiential marketing industry. For festival producers, venue managers, brand sponsors, and experiential agencies, sponsorships create engaging experiences, enhance...

When it comes to sponsorships at fairs and festivals, brands often face a critical challenge: ensuring their investments generate tangible returns. Whether evaluating new opportunities or optimizing existing partnerships,...

In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...

In today’s competitive market, experiential marketing agencies face the challenge of demonstrating tangible value to prospects and clients. The pressure to show a clear return on investment (ROI) can...

Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...

In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...

Part One of this blog talked about evaluating venues, event types, and audiences with the help of benchmarking data. In this blog, we will look at using benchmarking data...

Negotiating sponsorships and venue agreements is a key part of running successful experiential marketing campaigns. Using benchmarking data helps you make those negotiations more successful. In this two-part blog,...

In our last post, we discussed how to use good database benchmarks to design winning campaigns. With well-organized data, we can find the right consumers and deal with the...

I’d like to share with you how to design a winning campaign and find the right consumer. We know the best predictor of the future is the past. This...