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As the year comes to a close, brands and marketers are shifting their focus to planning next year’s experiential marketing strategy. Leveraging the data collected from this year’s programs...

Delivering a well-structured experiential marketing recap report can significantly strengthen client relationships and drive business growth. A thorough recap not only reflects the performance of an experiential marketing activation...

In the world of experiential marketing, data is everywhere, but the true challenge lies in how we present it to clients. While many express a desire for access to...

In the previous post, we discussed how qualitative data is about discovering and understanding what we do not know, while quantitative data was a way of gaining insights into...

We’ve spent a lot of time talking about the structure or the conceptual framework around which you’re gathering data and how that guides your analysis and reporting techniques. If...

In Part One of this blog, we established the basics of tracking customer satisfaction. Part Two covers the differences between a relationship-based or a transaction-based approach to tracking satisfaction....

In our most recent blog post, we talked about measuring customer satisfaction – or, better, dissatisfaction. Let’s call that our baseline satisfaction research. Now you know where your organization...

In our last blog, we introduced the first steps of (dis)satisfaction research. Using a survey, you are opening your brand up to honest customer or employee feedback. You are...

There is a point at the end of the year or the end of a project when we are all reviewing how well we have served our clients, how...

In our last blog, we laid out the benefits of adopting an approach based on ranking and diagnostic reporting when it comes to gathering data. In this blog, we...