Hand on heart, do you always know why you are gathering the data you are collecting? Come on, be honest. Gathering all the data you can in the hope...
PortMA Blog and News
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Management by Exception in Dashboard Reporting (S1-E013-01)
Previously, we discussed basic data properties and ways of thinking about data. This blog will discuss dashboarding and reporting, and how you can build management by exception into your...
Being Productive with Beethoven: Symphonies to Meet Your Reporting Deadlines
Sometimes a deadline is looming just ahead, and despite all of your experiential marketing expertise and the analysis on your client’s campaign so far, there is this sinking feeling...