In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...
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Using Benchmarks to Win More Business Pt. 2 (S1-E007-02)
In our last post, we discussed how to use good database benchmarks to design winning campaigns. With well-organized data, we can find the right consumers and deal with the...
Experiential Measurement Pt. 3 (S1-E006-03)
In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing. First, we make sure we are reaching...
The Message-to-Market Match (S1-E003-02)
In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...