Read the latest news from PortMA

In experiential marketing, data-driven insights can transform a single campaign into a long-term, impactful strategy. For brands investing in experiential marketing, understanding what worked, what didn’t, and why is...

In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...

Part One of this blog focused on working with brand ambassadors to reach consumers for adult beverage marketing. In Part Two, we’ll look at a few more examples of...

Our last two blogs swerved away from data a little, but this time, we’re back to the numbers. Specifically, we want to take a look at experiential marketing campaigns...

In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...

What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...

The Brand Challenge in Retail Sampling A ready-to-serve consumer brand was experiencing slower retail growth, even though they had recently expanded the brand with new lines and additional flavor varieties....

When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...

The Brand ChallengeHow do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with a...

The Brand Challenge How do you prove that a low price doesn’t mean low quality?  This was and is the ongoing challenge of a not too new adult beverage...