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How To Recruit Consumers For Interviews

Clients sometimes ask us how we recruit folks to participate in in-depth or follow-up interviews. I was asked recently to provide a top-line overview of what I believe is the best way to recruit...

Market Research

The Story Behind the Statistics

I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...

How To Predict The Success Of A New Product Launch

We closed the data collection phase of a project today. Most of the work we do here is focused on measuring and reporting on the reach, impact, and value...

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