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In the previous blog, we discussed the role influencers play in experiential marketing campaigns, which type of influencer works best, and how that has changed over the years. In...

We continue our discussion with Brad Wirz, cofounder of Encore Worldwide, about the rise of social media in event marketing. With a quantifiable social reach, mega and micro-influencers play...

With a great product and some exciting ideas for promotion, you’re unstoppable, right? We beg to differ. Successful event marketing and business building begin with having a marketing strategy....

We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...

What’s in a word? During my work on a recent PortMA project, the word “sustainable” came up a number of times. I have thought about the word ever since....

Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...

Last week I delivered a recap for a popular consumer foods company. It was a pilot program that could potentially be much bigger in the future. My Client wanted...

Typically, analysis for experiential marketing programs happens in one of two different ways, by overall date or by individual market. Overall is clearly an evaluation of all available data. Market Analysis looks...

This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...

One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...