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This article outlines how to value impressions, and the role impression value plays in measuring event marketing ROI. Understanding the Role of CPM in Event Marketing Impression Value Let’s...

One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...

Here at PortMA we measure attitudes and apply proven models to predict consumer behavior for companies on a regular basis. It’s at the core of what we do. Inevitably,...

All communication is an attempt to exert influence. We communicate verbally and non-verbally in a hundred different ways every day to help navigate the world we live in by...

The other day I proudly bought a book about how to display data in a way that is visually pleasing and enables readers to quickly understand what they are...

Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...

March and April are busy month at PortMA. While many experiential programs don’t hit the road until the weather gets better in May, account managers all over the world are...

 On occasion, we do some traditional market research projects. I’ve been managing the focus group projects at PortMA for more than a year now, and I’ve learned some helpful...

Last year we began measuring an off-premise experiential marketing program for a ready-to-serve (RTS) spirits brand. Activations occurred in only four markets, so the program was smaller in scope...

The most important part of any event marketing research project is to clearly and accurately define objectives. Before defining research objectives, you need to know three things: 1. A comprehensive understanding...