Recently I have been working on a unique project here at PortMA. Whereas most of our programs entail measuring an experiential campaign, this one actually intends to define a...
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Performance Goals Go Beyond Standard Metrics
When you conduct experiential marketing research on similar programs, it’s easy to assume that the program goals of one program are the same as the goals of another, but...
Building an Agency by Doing Good Work at a Fair Price
Summary: PortMA is an agency dedicated to helping Event and Experiential Agencies with the measurement and reporting aspects of their campaigns. At PortMA, we work only with other agencies....
Seeing Through Consumer Bias
Summary: Consumer bias in experiential marketing surveys runs both ways. Circumstances create it (either by the interviewer or by the consumer). Gaining meaningful results is always dependent upon how...
The PortMA Event Recap Review Process
We like to know where we’re going before we find out how to get there. Start with the end in mind. Design the presentation first. Insert mock data Once...
Market Saturation
As marketers, we have been ingrained with the message “more is better”….the technical term is ‘marketing saturation’. The more exposure a brand has, the more it comes top of...
Consumer Awareness Impact on Big Ticket Purchase Intent
A huge metric in this industry is a consumer’s intent to purchase. It is easily measurable with just a single survey question and, in all reality, it is the...
Recruiting and Training Ethnographers for On-Site Interviews
In my first five weeks as a Junior Analyst here at PortMA I’ve mostly been learning the ropes by becoming involved in projects that are well into their later...
Purchase vs. Recommend: Which is Better?
In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must. The majority of the surveys we work with ask...
Predicting The Future During a Project Launch
Today I got some great news. This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...