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When brands invest in experiential marketing, purchase intent is often the go-to metric for measuring success. Consumers are asked whether they intend to buy after an activation, and those...

Experiential Marketing Purchase Intent is one of the most misunderstood metrics in modern brand strategy. Brands invest significant resources in creating memorable consumer experiences, yet many struggle with a...

Experiential marketing campaigns are valuable investments, but without proper measurement, marketers struggle to justify their spend and optimize future activations. Most marketing channels have established ROI metrics, yet experiential...

There’s something about a Maine weather that invites perspective. The air is crisp, the pace is intentional, and distractions fall away just enough to focus on what actually matters....

It’s common for marketing teams to come across tracking and CRM challenges when calculating the ROI for their brand or service. Some common challenges include having a long sales...

We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...

Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...

The segmenting ROI model created by PortMA may be the most important metric of an experiential marketing campaign. It is a means of measuring the value of the results of multiple aspects of a campaign...

I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...

Event impressions have a real monetary value. You do a lot to generate meaningful event impressions of the brands you serve. However, it can be difficult to demonstrate or...