This week we presented an end-of-program recap report to our client on a mobile tour for laundry detergent. The research was standard and comparable to many experiential programs we...
PortMA Blog and News
Read the latest news from PortMA
Training Your Team on Event Marketing ROI Benchmarks
A big part of implementing a clear measurement and reporting process in your experiential agency is training your staff how to change the way they think and relate to...
Using Last Year's Experiential Recap to Plan Next Year's Program
It’s all about predictive modeling. You want to use what you learned from last time to do it better next time. This happens when you can model what was...
The Story Behind the Statistics
I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...
Case Study: How Radio Drives Website Visitors and Impact
The Brand Challenge A household services company is working through a transition based on a federal mandate that requires homeowners to change the way they receive services. A small,...
ROI on Experiential vs. Above the Line Advertising
I love getting emails like the one below. If you have similar questions, I hope you know that you can always write us and ask anything. We offer an...