PortMA Publications

Experiential marketing benchmarks can be essential for successful experiential marketing campaigns. By analyzing past performance, experiential marketers can make informed decisions that improve outcomes, optimize budgets, and increase deal...

Implementing experiential marketing best practices starts with addressing a common challenge: organizational silos. When sales, operations, and account management teams operate independently, it creates inefficiencies that hurt both agency...

Are you struggling to demonstrate the true value of your experiential marketing efforts? Many marketing teams find themselves challenged by inconsistent measurement and unclear campaign insights. The solution lies...

Experiential marketing success goes beyond just reaching consumers—it’s about creating real impact that translates into measurable value. In Part 1, we explored the importance of experiential marketing Reach and...

Measuring the success of an experiential marketing campaign has become increasingly crucial. Yet many marketers struggle to quantify the impact of their experiential initiatives, leaving valuable insights untapped. Discover...

In experiential marketing, data-driven insights can transform a single campaign into a long-term, impactful strategy. For brands investing in experiential marketing, understanding what worked, what didn’t, and why is...

As the year comes to a close, brands and marketers are shifting their focus to planning next year’s experiential marketing strategy. Leveraging the data collected from this year’s programs...

Delivering a well-structured experiential marketing recap report can significantly strengthen client relationships and drive business growth. A thorough recap not only reflects the performance of an experiential marketing activation...

In the world of experiential marketing, data is everywhere, but the true challenge lies in how we present it to clients. While many express a desire for access to...

In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...