PortMA Publications

In the world of experiential marketing, measuring success requires more than just intuition. The industry is increasingly adopting data-driven approaches to understand and improve sponsorship strategies. This shift towards...

Investing in sponsorships should generate tangible business growth, not just brand exposure. Yet, many brands struggle to move beyond surface-level metrics like engagement rates and impressions. Experiential marketing offers...

Event sponsorships are essential revenue drivers and brand-building opportunities across the experiential marketing industry. For festival producers, venue managers, brand sponsors, and experiential agencies, sponsorships create engaging experiences, enhance...

When it comes to sponsorships at fairs and festivals, brands often face a critical challenge: ensuring their investments generate tangible returns. Whether evaluating new opportunities or optimizing existing partnerships,...

Experiential marketing benchmarks can be essential for successful experiential marketing campaigns. By analyzing past performance, experiential marketers can make informed decisions that improve outcomes, optimize budgets, and increase deal...

Implementing experiential marketing best practices starts with addressing a common challenge: organizational silos. When sales, operations, and account management teams operate independently, it creates inefficiencies that hurt both agency...

Are you struggling to demonstrate the true value of your experiential marketing efforts? Many marketing teams find themselves challenged by inconsistent measurement and unclear campaign insights. The solution lies...

Experiential marketing success goes beyond just reaching consumers—it’s about creating real impact that translates into measurable value. In Part 1, we explored the importance of experiential marketing Reach and...

Measuring the success of an experiential marketing campaign has become increasingly crucial. Yet many marketers struggle to quantify the impact of their experiential initiatives, leaving valuable insights untapped. Discover...

In experiential marketing, data-driven insights can transform a single campaign into a long-term, impactful strategy. For brands investing in experiential marketing, understanding what worked, what didn’t, and why is...