PortMA Publications

As marketing experts, we know delivering clear, actionable reports can make or break client relationships. Your clients deserve to understand exactly how their campaigns perform and what steps will...

Post-event email surveys are a valuable tool for gathering insights on brand recall, messaging effectiveness, and attendee behavior. While onsite surveys are often the preferred method for data collection,...

Generational segmentation plays a critical role in understanding consumer behavior—especially in experiential marketing, where relevance and connection are key. Marketers often turn to generational models to anticipate how different...

Want to make your event marketing more data-driven? Let’s explore how you can collect consumer data during events to understand your audience better and prove your marketing success. By...

In the world of experiential marketing, measuring success requires more than just intuition. The industry is increasingly adopting data-driven approaches to understand and improve sponsorship strategies. This shift towards...

Investing in sponsorships should generate tangible business growth, not just brand exposure. Yet, many brands struggle to move beyond surface-level metrics like engagement rates and impressions. Experiential marketing offers...

Event sponsorships are essential revenue drivers and brand-building opportunities across the experiential marketing industry. For festival producers, venue managers, brand sponsors, and experiential agencies, sponsorships create engaging experiences, enhance...

When it comes to sponsorships at fairs and festivals, brands often face a critical challenge: ensuring their investments generate tangible returns. Whether evaluating new opportunities or optimizing existing partnerships,...

Experiential marketing benchmarks can be essential for successful experiential marketing campaigns. By analyzing past performance, experiential marketers can make informed decisions that improve outcomes, optimize budgets, and increase deal...

Implementing experiential marketing best practices starts with addressing a common challenge: organizational silos. When sales, operations, and account management teams operate independently, it creates inefficiencies that hurt both agency...