PortMA Publications

In the world of consumer packaged goods (CPG), success often comes down to understanding your audience and delivering an unforgettable experience. One valuable, yet underutilized, resource in achieving this...

In today’s competitive market, experiential marketing agencies face the challenge of demonstrating tangible value to prospects and clients. The pressure to show a clear return on investment (ROI) can...

Abstract: In today’s competitive B2B landscape, experiential marketing benchmarks are vital for agencies to effectively communicate their value and engage brand managers. By leveraging experiential benchmarks, agencies can craft...

In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...

In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...

In marketing, crafting a compelling message is only half the battle; delivering that message to the right audience is crucial for success. Brands develop consumer profiles to ensure their...

In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...

In the experiential marketing landscape, keeping a tab on your metrics is crucial. But how do you know if your program is on track? Enter a low maintenance, high...

Explore the importance of age distribution in experiential marketing. Get actionable insights into how venue selection can enhance the quality of your marketing reach. Discover how tailored marketing strategies...

In Part 1 of this series, we explored how to measure purchase intent as a Key Performance Indicator (KPI) for experiential marketing. We introduced the consumer purchase cycle and...