Cast your mind back about 15 or so years – were you already working in experiential marketing? If you were, you may remember a very different kind of recap...
Articles
PortMA Publications
Case Study: How Retail Sampling Grew ROI (S1-E015-02)
In Part Two of our case study, we continue our examination of the frozen meal campaign. The brand challenge was to grow in a saturated market. The answer was...
Case Study: How Retail Sampling Grew ROI (S1-E015-01)
What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...
Ranking and Diagnostic Reporting Techniques Pt. 2 (S1-E014-02)
In our last blog, we laid out the benefits of adopting an approach based on ranking and diagnostic reporting when it comes to gathering data. In this blog, we...
Ranking and Diagnostic Reporting Techniques Pt. 1 (S1-E014-01)
Hand on heart, do you always know why you are gathering the data you are collecting? Come on, be honest. Gathering all the data you can in the hope...
Management by Exception in Dashboard Reporting (S1-E013-01)
Previously, we discussed basic data properties and ways of thinking about data. This blog will discuss dashboarding and reporting, and how you can build management by exception into your...
Measuring Sales and Longtail Brands Pt. 2 (S1-E012-02)
As clients and agencies got more comfortable working with data, not everything was smooth sailing. Marketers were excited about seeing the potential and the quality of recommendations that were...
Measuring Sales and Longtail Brands Pt. 1 (S1-E012-01)
Measuring sales means more than counting how many customers have bought x number of products this month. But that’s exactly how it used to be done; comparing figures with...
Why We Love Maverick Clients Pt. 2 (S1-E011-02)
As experiential marketers are becoming more excited about the potential of the data they’re holding in their hands, they are now on the lookout for maverick clients. These are...
Why We Love Maverick Clients Pt. 1 (S1-E011-01)
Who doesn’t like Maverick? Or were you team Iceman? Just kidding, we’re not going to discuss a 36-year-old movie. Instead, we will talk about is how using unorthodox techniques,...